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Your website is the first digital impression visitors will get of you. It represents your entire business and can either cause clients to further explore your site and services or it can make them click on that tiny “back” icon at the first glance of your site.

Many people do not realize just how important a good website is. Successful companies are constantly trying to find new innovative ways to improve their websites and make it more user friendly. They employ only the best web design Cape Town agencies to help them in this endeavour and that is part of the reason why they are so successful.

There is no reason why your website and business cannot also be successful. It is important that you find a good web design Cape Town agency to help you reach your goals and of course there are some key factors that can make your website great.

Here are a couple of the most important ones to get you started:


Mobile responsiveness:

Ever since Mobilegeddon, everybody has been making their websites mobile friendly. In this day and age, it is a definite requirement. Websites need to be easily viewable on smartphones, tablets and desktops – it is not optional. Thus web design Cape Town companies are now designing websites that are mobile responsive from the start.

Everybody is walking around accessing websites on their mobiles, so if your site is not mobile responsive then you are seriously going to lose out.



Minimalists aren’t only fashionable when it comes to the latest fashion trends – it counts for websites as well. Nobody wants to access a website and search for the menu icon amongst the endless clutter and popups.

More and more businesses are going back to basics by making use of simple, open website designs and fewer pages.


User friendliness

If your website is not user friendly, people aren’t going to explore and visit your pages. They are going to get impatient and frustrated and find a website that caters to their needs as a user.

Your website needs to be simple, appealing to the eye and easy to navigate through. Once again, if a user cannot easily navigate through your site, they will simply leave.

Another thing to keep in mind is the loading speed of your pages. People are busy and impatient and they don’t have time to wait for pages to load. Slow loading pages are one of the main reasons why users drop off pages.

There is no point in making use of a great SEO or online marketing company, if the people they attract to your website, just drops off.


High quality content

Filling your site with endless unique, high quality content is so important. I seriously cannot stress this enough. If you provide useful, unique, well-written information to your users, they will learn to rely on you for it and continue regularly visiting your website.

More than that, other pages will link to your site because it is filled with information that their users will find helpful. And as we all know, there is nothing better than getting links.


Simply prettiness

Yes, making your website absolutely beautiful. This might fall in with UX, but it deserves its own spot on this list. For a user there is nothing better than going on a website and absolutely loving its appearance – well except for a huge “80% off” sale sign.

More and more websites are making use of contemporary designs and appealing bright, bold colours. While bright colours might have been seen as unprofessional at a time – well that time is long gone.

When walking through the Guggenheim museum, nobody thinks the bright displays are childish or unprofessional – well the same goes for websites. Web design Cape Town companies spend countless hours creating the perfect websites. They are artists and web designing is their art.